Well-taken product photographs can make or break your chances of a sale, especially in ecommerce. The following are some crucial things to look into before hiring a professional product photographer:
Your overall site layout and message make a good place to start. How will the images be integrated? Do you want them to look modern or edgy, or friendly and homely? How do you want your customers to feel, looking at the images?
When thinking how much the shoot will probably cost you, look into a few Things. For example, the photographer’s physical location and whether the travel costs will be significant are two factors that should be taken into account. Whether you have a small or big project is of course another factor you should look into. Will the work be done on a per picture or per project basis? What must must be photographed and how complex is the result you’re aiming for? For instance, reflective objects like jewelry are harder and more time-consuming to photograph compared to children’s toys.
Also, will the pictures be used in any other media like posters or newspapers? These are also factors that can affect your final bill. Photographers in general will maintain copyright to the images and give licenses for their use with certain terms – for instance, you may be allowed to use the pictures only on your website and within a span of three years. Of course, you can always negotiate this, depending on your particular needs. Hence, make it a point to choose a photographer who is customer-oriented, someone who has a genuine concern for your needs.
Ironing Out Details
An inevitable section of this discussion is details of the actual shoot – lighting, outdoor or indoor, and the rest. All these have to be in writing to keep future disputes at bay. It would also be a great idea to take a few sample shots on a few items first so you can vet them for quality, hence preventing expensive re-shoots.
Finally, just before you have the shoot, talk to the photographer about how much post processing you’re comfortable with. Brightness, color balancing, contrast – these are some of the basics, but what about more complex editing, like adding a mask? This level of processing is actually even outsourced to specialists in most cases.
You can boost your website’s value just by investing in professional product photographs. But before anything, you have to choose a good photographer. There are many product photographers today, but do take time to review their work and look for a personality fit. You don’t only want someone who does the job right but is also a pleasure to work with.